A conversation on the present Beer market with Brewer World and Parikshit Kakkar, M.D, Arcux bar zone Impex Pvt Ltd

• With the recent boom in the Indian Beer markets, has this affected your business in any way? If yes, how?

Yes, it’s been a positive effect, Beer is one of the most consumed beverage after water, it has always been the favorite alcoholic

beverage. An increase in demand in Beer Market has given the business opportunity to introduce more variety of beer. We have noticed a change in demand from 2-3 taps beer dispensing to 25 plus beer dispensing systems in India.

Last year we supplied beer dispensing solution to Buffalo wild wings ( It’s an American chain) they have 24 taps installed in there two outlets and we are planning for more. We are also doing one of India’s biggest beer taps in India. More than 25 taps in one premise

• Does Arcux Bar Zone, also supple Cleaning & Maintenance solutions for dispensing equipment? (How would you tackle the problem of infected/ dirty draft lines to ensure quality beer?

Very good question thank you for asking, yes do provide after-sale support for all our types of equipment PAN INDIA. It is very important to regularly clean the beer lines,

The combination of yeasts and microbes can multiply in keg lines, and, if not cleaned out, cause a line to become infected. While an infected line is usually not a health issue, it is a quality-control issue. Infected lines impart off-flavors on beer, such as vinegar, or even cause the beer to smell of rotten eggs. Needless to say, these are not qualities beer drinkers are seeking.

There are other solids that can build up in keg lines. Known as “beer stone,” these solids are harmless, but as they build up, they will flake off and then be served in a poured beer. While they are less impactful on the flavor of the beer, they are unappetizing when seen floating in a glass.

Only regular lines and draft cleaning can prevent such unsavory quality-control issues.

• How has your tie up to become distributors of Perlick in India been? What does the future of your partnership look like?

It is such a great experience to be a part of the world class Brand. As it’s been almost 10 years now we are working with Perlick. So, we get involved with our customers in planning stages and help them draft the bar equipment to maximize their operational efficiency and to increase the dispensing speed with minimum efforts. In addition, we would do the installation and look after the service support. So it’s a complete bar solution. As we say together we build the world’s most extraordinary bars.

• Any interest in bringing down further renowned brands specific to the beer industry solutions?

We are always interested to learn about the latest technology and sharing the same.

• Any last thoughts you’d like to share with us?

Beer is an amazing Drink, Cheers keep drinking.